{"title":"Everyday Elegance — for a premium, aspirational feel","description":"\u003cp class=\"_p_1iy4o_107\"\u003e\u003cem\u003e\u003cspan\u003eBecause every day deserves a little grace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cspan\u003eStep into comfort without compromising on style. Our Everyday Elegance collection brings you thoughtfully crafted ethnic wear designed for the modern Indian woman — pieces that move with you, from morning rituals to evening outings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cspan\u003eDiscover breathable kurta sets, relaxed co-ords, and easy drapes in soft cottons and everyday fabrics — all with the quiet charm that LUAMERA is known for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cstrong\u003e\u003cspan\u003eWhat you'll find here:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_ul_1iy4o_146\"\u003e\n\u003cli\u003e\u003cspan\u003eLightweight kurta sets perfect for daily wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft cotton \u0026amp; cotton-blend fabrics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimal embroidery \u0026amp; printed styles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-care, machine-washable options\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cem\u003e\u003cspan\u003eDress well. Live fully. Every single day.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"mustard-yellow-embroidered-kurti-set-with-powder-blue-dupatta","title":"Mustard Yellow Embroidered Kurti Set with Powder Blue Dupatta","description":"\u003ch4\u003e\u003cstrong\u003eProduct Code: 20260832\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch2\u003e\u003cstrong\u003emustard yellow straight-cut kurti set\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eStep into effortless elegance with this stunning \u003cstrong\u003emustard yellow straight-cut kurti set\u003c\/strong\u003e — a perfect blend of traditional craftsmanship and contemporary silhouette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium cotton blend — breathable, soft, and comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKurta:\u003c\/strong\u003e Straight-cut with V-neckline, full sleeves, and delicate floral embroidery at the hem and cuffs in powder blue and gold thread\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Powder blue sheer dupatta with scalloped embroidered border and scattered butti motifs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePants:\u003c\/strong\u003e Matching mustard straight-cut pants with elasticated waistband for a relaxed, flattering fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive gatherings, family functions, casual outings, and everyday ethnic wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePair with \u003cstrong\u003ejhumkas \u003c\/strong\u003eand \u003cstrong\u003ekolhapuris \u003c\/strong\u003eto complete the look. Available in sizes XS to 3XL.\u003c\/em\u003e\u003c\/p\u003e","brand":"LUAMERA","offers":[{"title":"M","offer_id":46752291553453,"sku":"LUA-MB-Kur-00027","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46752291586221,"sku":"LUA-MB-Kur-00028","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46752291618989,"sku":"LUA-MB-Kur-00029","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":46752291651757,"sku":"LUA-MB-Kur-00030","price":1645.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3911\/6205\/files\/ChatGPTImageJun25_2026_03_12_48PM.png?v=1782544082"},{"product_id":"maroon-ajrakh-print-kurti-with-palazzo","title":"Maroon Ajrakh Print Kurti with Palazzo","description":"\u003ch4\u003eProduct Code : 20260828\u003c\/h4\u003e\n\u003ch2\u003e\u003cstrong\u003eMaroon Ajrakh Print Kurti with Palazzo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eRooted in the timeless tradition of Ajrakh block printing, the \u003cstrong\u003eMaroon Ajrakh Print Kurti with Palazzo\u003c\/strong\u003e is a tribute to India's rich textile heritage. 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Delicate gold zari embroidery traces the V-neckline while bold teal and amber leaf-and-berry motifs cascade across the kurta — a piece that tells a story with every thread.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eKurti Fabric:\u003c\/b\u003e Cotton Silk blend with a soft sheen\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBottom Fabric:\u003c\/b\u003e Cotton Blend \/ Cotton Silk Blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDupatta Fabric:\u003c\/b\u003e Soft Organza \/ Chanderi Organza with digital botanical print and tassel detailing\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cstrong\u003ePrimary Color:\u003c\/strong\u003e Beige\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cstrong\u003eEmbroidery Colors:\u003c\/strong\u003e Peach, Olive Green, Antique Gold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet Includes:\u003c\/strong\u003e Kurta, straight-fit pants, and sheer dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint:\u003c\/strong\u003e Pichwai-inspired large leaf \u0026amp; berry motif with teal botanical panel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck with intricate gold zari \u0026amp; bead embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e Full sleeves with printed panel detail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePants:\u003c\/strong\u003e Straight-fit, elasticated waist, tonal beige\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Sheer tissue dupatta with gold zari border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, weddings, Diwali, family celebrations, evening events\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCare Instructions : \u003c\/b\u003eDry Clean Recommended, Steam Iron on Low Heat, Do Not Bleach, Store Folded in a Cool, Dry Place\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eStyle with \u003cstrong\u003egold jhumkas\u003c\/strong\u003e and \u003cstrong\u003eembroidered juttis \u003c\/strong\u003efor a look that's effortlessly regal.\u003c\/em\u003e\u003c\/p\u003e","brand":"LUAMERA","offers":[{"title":"M","offer_id":46751588221101,"sku":"LUA-Ru-Kur-00019","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46751588253869,"sku":"LUA-Ru-Kur-00020","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46751588286637,"sku":"LUA-Ru-Kur-00021","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":46751588319405,"sku":"LUA-Ru-Kur-00022","price":1645.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3911\/6205\/files\/1_77fc5956-adbd-47d6-9603-45b38d948bf2.jpg?v=1783268750"},{"product_id":"black-gold-floral-jaal-kurti-set","title":"Black Gold Floral Jaal Kurti Set","description":"\u003ch4\u003eProduct Code : 20260820\u003c\/h4\u003e\n\u003cp\u003eDark, dramatic, and deeply elegant — the \u003cstrong\u003eBlack Gold Floral Jaal Kurti Set\u003c\/strong\u003e is a statement in every sense. A dense gold floral jaal print blooms across the black kurta, while a V-neckline adorned with gold zari embroidery and a delicate tassel drawstring adds a touch of regal charm. The gold stripe palazzo pants and matching striped dupatta with scalloped border complete this richly layered look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium chanderi cotton-silk blend (soft, breathable, with a subtle sheen)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Black with Gold floral jaal print\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet Includes:\u003c\/strong\u003e Kurta, wide-leg palazzo pants, and dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint:\u003c\/strong\u003e All-over gold floral jaal (vine \u0026amp; bloom pattern)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck with gold zari embroidery border and tassel drawstring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves with gold zari cuff border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalazzo:\u003c\/strong\u003e Black \u0026amp; gold stripe wide-leg palazzo with gold zari border hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Black \u0026amp; gold stripe dupatta with scalloped gold zari border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Diwali, weddings, evening events, family celebrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair with\u003cstrong\u003e antique gold jhumkas\u003c\/strong\u003e and \u003cstrong\u003egold kolhapuris\u003c\/strong\u003e for a look that's effortlessly regal.\u003c\/p\u003e","brand":"LUAMERA","offers":[{"title":"L","offer_id":46751686361261,"sku":"LUA-Ru-Kur-00055","price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3911\/6205\/files\/ChatGPTImageJun25_2026_12_08_56PM.png?v=1782543272"},{"product_id":"white-chikankari-kurti-set","title":"White Chikankari Kurti Set","description":"\u003ch4\u003eProduct Code : 20260819\u003c\/h4\u003e\n\u003ch2\u003e\u003cstrong\u003eWhite Chikankari Kurti Set\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003ePure, pristine, and endlessly graceful — the \u003cstrong\u003eWhite Chikankari Kurti Set\u003c\/strong\u003e is the kind of piece that never goes out of style. Delicate tonal white chikankari embroidery flows in vertical panels down the kurta front, with scattered floral butti motifs adding depth and texture to this beautifully understated ensemble.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium cotton (soft, breathable, perfect for all-day wear)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Pure White (tonal white chikankari embroidery)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet Includes:\u003c\/strong\u003e Kurta, straight-fit pants, and sheer chiffon dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Tonal white chikankari — vertical floral panel at front, scattered butti motifs on body \u0026amp; dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck with chikankari border trim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves with delicate lace scallop cuff trim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePants:\u003c\/strong\u003e Straight-fit, elasticated waist, tonal white with lace hem trim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Sheer white chiffon dupatta with scattered butti embroidery and scalloped lace border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Eid, casual, family gatherings, day outings, gifting\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWash Care : \u003c\/b\u003eHand Wash Separately, Mild Detergent Only, Do Not Bleach, Dry in Shade, Steam Iron Recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePair with pearl \u003cstrong\u003ejhumkas\u003c\/strong\u003e and \u003cstrong\u003eivory kolhapuris\u003c\/strong\u003e for a look that's effortlessly serene and timeless.\u003c\/em\u003e\u003c\/p\u003e","brand":"LUAMERA","offers":[{"title":"M","offer_id":46751624298669,"sku":"LUA-Ru-Kur-00030","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46751624331437,"sku":"LUA-Ru-Kur-00031","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46751624364205,"sku":"LUA-Ru-Kur-00032","price":1645.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":46751624396973,"sku":"LUA-Ru-Kur-00033","price":1645.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3911\/6205\/files\/1_45ecb77f-784b-4f79-8dfd-58419dddfc70.png?v=1783518134"},{"product_id":"rust-tonal-chikankari-kurti-set","title":"Rust Tonal Chikankari Kurti Set","description":"\u003ch4\u003e\u003cstrong\u003eProduct Code : 20260818\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch2\u003e\u003cstrong\u003eRust Tonal Chikankari Kurti Set\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWarm, rich, and effortlessly refined — the \u003cstrong\u003eRust Tonal Chikankari Kurti Set\u003c\/strong\u003e is a celebration of earthy elegance. Intricate tonal chikankari embroidery adorns the yoke in a dense floral panel, with delicate scattered butti motifs flowing down the kurta body, all in the same deep rust tone for a beautifully cohesive look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium cotton (soft, breathable, perfect for all-day wear)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Burnt Orange \/ Rust (tonal chikankari embroidery)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet Includes:\u003c\/strong\u003e Kurta, straight-fit pants, and sheer organza dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Tonal rust chikankari — dense floral yoke panel + scattered butti motifs on body \u0026amp; sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck with chikankari border 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